In news that will no doubt be music to any beauty lover’s ears, Sephora Canada has officially announced the re-opening of its Saint-Catherine store in Quebec – and it’s pretty major.
For the past 12 months the store has undergone an intense renovation and now, the doors have finally re-opened, welcoming customers into a 7,500 square-feet space with no shortage of basket-worthy buys. In fact, according to an official release, the store has also expanded its brand offering and will now offer (among others) Charlotte Tilbury, MAC Cosmetics, Milk Makeup, Morphe, Pat McGrath, Ilia and Lawless in makeup; Briogeo, Devacurl, Kerastase and Olaplex in hair; Kiehls, Dermalogica, Glow Recipe, Herbivore and Sol De Janeiro in skincare; and 7 Virtues, Floral Street and Valentino in fragrance.
Additionally, the store is now also home to an expanded Beauty Studio (it can now accommodate 12) that offers complimentary mini makeovers, full-face makeup application and a Digital Makeover Guide which records the services you receive, as well as customized product and application tips, and sends them straight to your inbox. The Skincare Studio has also doubled in size, and a new Fragrance experience will allow customers to explore the store’s scent range using Fragrance iQ to help determine which scent should be your next signature.
And whilst we love Sephora, we are less enamored with the seemingly unavoidable checkout lines. However, that’s set to be a thing of the past in Quebec, with the Saint-Catherine store offering several mobile checkouts so you can get what you need (and some of what you don’t – because isn’t that truly what a visit to Sephora is all about?) and get out.
To celebrate the re-opening, Sephora Canada has also launched a French version of its mobile app to allow French-speaking Canadians to access the store’s offering with increased ease.
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